If you’re looking in the mirror and seeing less hair, you’re in good company - over half of US men will experience some form of male hormonal hair loss before the age of 50.  While the causes of hair loss can be genetic, physical, psychological, environmental, or all of the above, we know that hair loss is mediated by the chemical dihydrotestosterone, or DHT.

Mother nature has a funny sense of humor, so while the follicles on your head are susceptible to DHT, the follicles on your chin aren’t. That’s the reason you see so many bald men with beards.

So what’s the deal with DHT? Let’s take a look at this common hair adversary and how The Rich Barber can help keep your mop on top.

The Rich Barber Explains DHT

1) DHT: What It Is, Why It Happens, and When It Begins

Ironically, DHT is necessary for hair growth everywhere on the body except the head. So why does it cause balding? DHT is a sex hormone more powerful than testosterone, and affects hair growth everywhere on the body except the head.

DHT plays a crucial role in the sexual development and physiology of males from prenatal to adult life. More potent than other androgens due to its high affinity to the androgen receptor, DHT becomes an etiology for certain diseases after puberty.

The most potent hormone among androgens, DHT cannot convert into estrogen and is formed in the peripheral tissues of the body, converting testosterone to DHT by the action of the 5 alpha-reductase enzyme.

That’s why we formulated our Pro Rich Shampoo and Conditioner with naturally-sourced Saw Palmetto, a miracle ingredient clinically proven to inhibit DHT production to promote new hair growth and even relieve the effects of alopecia.

2) Hair Loss from a Barber’s Perspective

As a barber, hair loss presented a challenge to me that I sought to overcome. No matter how much I honed my skills cutting hair, the results of my work depended on my clients’ overall hair health.

I knew that I had to find a solution to help people look better, feel better, and extend the life of their haircut. I knew I had to develop a product that could give my clients a barber shop experience at home and keep their hair at optimal health in between their cuts.

After spending hundreds of hours researching holistic ingredients and consulting with clients from Sacramento to West Hollywood, I developed a formula I trusted with my own hair: The Pro Rich Shampoo & Conditioner Set.

The Rich Barber Shampoo

3) A Formulation for the Nation

The smell, texture, and effects of The Pro Rich Shampoo & Conditioner Set stand above any other brand on the market. Packaged in amber glass bottles, this duo looks as good as it works.

Natural ingredients like Coconut Oil, Tea Tree, Algae, Aloe Juice, and Peppermint Oil nourish, hydrate, and rejuvenate hair and scalp while increasing circulation to follicles to promote new hair growth.

This duo makes your hair stronger, smoother, and shinier while providing essential vitamins and minerals to thicken hair strands and protect hair against free radical damage.

Penetrating deep into the follicles to remove excess oil and residue, this formula keeps hair cleaner and better hydrated while preventing skin inflammation, dandruff, and hair loss.

Using the Pro Rich Shampoo & Conditioner Set daily can help reverse male hormonal hair loss and restore your hair to its full potential, helping to reduce the buildup of DHT on the scalp and make your hair younger, fuller, and richer for longer!


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